As of November 2026, every By Owner Oregon package comes with SellerHQ™, the seller portal where you manage your listing from the day you order to the day you close. Once your home is live on the MLS, SellerHQ™ is where you approve or decline showing requests, compare offers side by side, and request price, status and listing changes, with unlimited free price and status changes on every package [1].
That matters right now because buyers are taking their time. Homes in the Portland metro took 68 days on average to sell in September 2026, and pending sales were down 17.9% from a year earlier, according to RMLS [2]. Whether you're selling in Portland, Salem, Eugene, Bend or Medford, how quickly you answer agents and how well you judge offers can shape your result. This guide walks through how SellerHQ™ actually works once you're live, step by step, so you know what to expect before you list.
Data as of November 3, 2026.
How Does Your Listing Get Live in SellerHQ™?
SellerHQ™ is set up for you automatically when you check out, and a guide at the top of the portal always shows your next step [1]. Getting live takes a three-step intake, then a review of your MLS draft.
Step 1: Complete Your Intake Form
SellerHQ™ opens the right intake form for your county and MLS, whether that's RMLS in the Portland area or another of the six Oregon MLSs we belong to. You can pre-fill it from a PDF or a listing link, and you can save and come back any time [1].
Step 2: Upload Your Photos
Drag and drop your photos, then drag them into the order you want buyers to see. Your package sets how many photos you can use [1]. Our photography guide covers what makes listing photos work.
Step 3: Sign Your Listing Agreement
You sign online with a typed or drawn signature, and co-sellers can sign too [1]. Under Oregon's Uniform Electronic Transactions Act, a signature can't be denied legal effect just because it's electronic, and an electronic signature satisfies a law that requires one [6].
Then: Review and Approve Your MLS Draft
Your broker at Realty Net, LLC enters the listing in the MLS and posts the MLS draft PDF in SellerHQ™, and you get a notification to review it [1]. You have three choices: approve it to go live as soon as possible, approve it with a go-live date you pick, or request corrections. We fix and re-post until it's right. A request you make before the listing is live is treated as a correction, so it isn't counted against any change limit and is never charged. Your home goes live within 1–2 business days after your intake is complete and your draft is approved, and your MLS number then appears in SellerHQ™ [1].
What Does the SellerHQ™ Dashboard Show Once You're Live?
Once your listing is active, SellerHQ™ switches from getting you listed to running your sale [1]. From the dashboard you can:
- Track days on market and see your MLS number and current status.
- Copy your showing link and offer link. Buyers' agents use these to request showings and submit offers.
- Request price and status changes at no charge, on every package.
- See what needs your attention next, like a showing waiting for an answer or a new offer to review.
Buyer calls from Zillow, Realtor.com and other sites reach you through BuyerLink™, which answers buyer calls 24/7 and is built into every By Owner Oregon package. It has its own guide: how BuyerLink™ works.
Co-Sellers Can Follow Along
If you own the home with a spouse, sibling or business partner, you can add co-sellers and turn on their portal access. Co-sellers log in with their own email link and can view the listing, the agreement and the activity timeline. Changes, signatures and offer decisions stay with the primary seller [1].
How Do Showing Requests Work in SellerHQ™?
Most buyers come with an agent. In NAR's 2025 Profile of Home Buyers and Sellers, 88% of buyers purchased through a real estate agent or broker [4]. And since August 17, 2024, agents who work with buyers through an MLS must have a written agreement with the buyer before touring a home, for in-person and live virtual tours alike [5]. So expect most showing requests to come from buyers' agents.
Where Showing Requests Come From
Agents find your showing link through your MLS listing's showing instructions. They pick a date and time, and the request lands in SellerHQ™. The showings page reminds you that views and saves on consumer websites aren't the same thing as showing requests: real requests come through the link.
Approve, Decline or Suggest Another Time
On every Flat Fee MLS package, you get each showing request by text and email with one-tap Approve and Decline buttons [1]. In SellerHQ™, you can also choose Suggest Another Time and send the agent a different date and time. The agent is notified of your answer by email.
Set Your Weekly Showing Hours
You can set the days and hours you're generally available for showings. Agents see those hours on the request form. If an agent asks for a time outside them, the request still goes through, but the agent is told you may need to confirm. SellerHQ™ won't let you approve a showing that overlaps one you've already approved for the same listing, so double bookings are blocked.
Block Off Dates You Can't Show
Going out of town, hosting family or just need a quiet weekend? You can set your own showing blackout dates in SellerHQ™, so agents know those days aren't available for showings.
Tip: answer showing requests quickly. With 68-day average market times in the Portland metro [2], every showing you miss is a buyer who may move on to the next listing.
How Do You Review and Compare Offers in SellerHQ™?
Offers come to you through your offer link. The buyer's agent fills in the buyer's name, price, earnest money, financing, closing date and contingencies, and attaches the offer as a PDF or photos. You're notified by email as soon as it's submitted, and by text if your phone number is on file and text alerts are on. If an offer reaches you another way, you can add it to SellerHQ™ yourself so every offer sits in one place.
Compare Offers Side by Side
The compare view lines up every active offer and ranks it with an Offer Score, a 100-point guide built from five factors [1]:
- Price (40 points): compared with the highest offer.
- Financing (25 points): cash scores highest, then conventional, then FHA or VA.
- Earnest money (15 points): compared with the largest deposit.
- Closing speed (10 points): earlier closings score higher.
- Contingencies (10 points): fewer contingencies score higher.
You can sort by score, price, closing date or earnest money, and export the comparison as a PDF to share with a co-owner or your attorney. The score is a starting point, not a verdict. A higher price with a long appraisal contingency may be worth less to you than a slightly lower cash offer. Our guide to negotiating home sale offers in Oregon covers how to weigh terms.
Accept, Counter, Reject or Mark as Reviewed
Each offer has four responses:
- Accept: records the offer as accepted, notifies the buyer's agent by email if the offer has their email address, opens your transaction and moves the listing to Pending.
- Counter: sends a counter price and an optional message to the buyer's agent by email.
- Reject: declines the offer, with an optional reason. This can't be undone.
- Mark as reviewed: only records that you've read the offer. It doesn't accept it or notify anyone.
One important point: accepting an offer in SellerHQ™ doesn't sign the contract [1]. You still need to sign the written offer and deliver it to the buyer's agent before the offer deadline. If you have co-sellers, SellerHQ™ asks you to confirm that all owners on title approve before you accept. E-sign for purchase agreements is included on $399 packages and up, on Agent Assist and Discount Full Service, or as an add-on [1].
How Do Price, Status and Listing Changes Work?
All changes start in SellerHQ™, and a licensed broker makes them in the MLS. The My Requests page tracks every request you've made, open or resolved, including listing changes, status changes, open house requests and general questions.
Price Changes Are Always Free
Price changes are free and unlimited on every By Owner Oregon package, and they never count toward any change limit [1]. If showings slow down, you can adjust your price without paying a fee. Our pricing guide explains how to decide when a reduction makes sense.
Status Changes Are Always Free
Status changes, such as moving to Pending, Withdrawn or Sold, are also free and unlimited [1]. You pick the new status and an optional effective date, and your request shows "Waiting for review" until your brokerage confirms it. You can cancel a waiting request. When you report a sale, SellerHQ™ asks for the closing date and final sale price.
Other Listing Edits
Edits to things like your listing description, features or photos depend on your package:
- Best Flat Fee and above, plus all Agent Assist packages: unlimited free edits.
- Lower-priced Flat Fee packages: 3 included edits, then $25 each.
Deleting a photo doesn't use up an included edit. And again, anything you ask us to fix before your listing goes live is a free correction.
What Happens in SellerHQ™ After You Accept an Offer?
When you accept, SellerHQ™ opens your transaction and the listing moves to Pending [1]. Every package includes a document vault, a forms library and a one-click closing packet, so the paperwork for your sale stays in one place [1].
On the Best, Premium and Maximum Exposure packages, SellerHQ™ also tracks transaction milestones, including earnest money, inspection, appraisal, financing, title and escrow, and closing, with dates, documents and reminders that go out 3 days before each deadline, so nothing sneaks up on you. Packages from Better and up include a seller net sheet, so you can estimate what you'll walk away with [1]. When the sale closes, you can download your closing packet and full archive.
How Should You Use SellerHQ™ in Today's Market?
The 30-year fixed mortgage rate averaged 7.24% on October 29, 2026, down from 7.32% a week earlier but above the 6.17% of a year ago, according to Freddie Mac [3]. Portland-area inventory rose to 4.2 months in September 2026 [2]. Buyers have choices, so the small things you do in SellerHQ™ add up.
Keep your showing hours current. If your schedule changes, update your hours and add blackout dates so agents don't book times you can't keep.
Answer within hours, not days. One-tap Approve and Decline from your phone makes it easy to respond while you're at work.
Use free price changes strategically. NAR found that sellers rank pricing the home competitively and selling within a specific timeframe among their top priorities [4]. If showings are thin after a few weeks, a price change costs you nothing in fees.
Judge offers on more than price. Use the compare view, then read the full offer. Financing, earnest money, closing date and contingencies all affect how likely a sale is to close.
Track everything in one place. Use My Requests to see what's waiting for review, and add offers that came by email so the comparison is complete.
Frequently Asked Questions
What is SellerHQ™?
SellerHQ™ is the seller portal that comes with every By Owner Oregon package. It guides you through the intake form, photo upload and listing agreement, lets you review your MLS draft, and then manages showing requests, offer comparison, price and status changes and, on some packages, transaction milestones through closing.
How do I approve my MLS listing before it goes live?
Your broker posts the MLS draft PDF in SellerHQ™ and notifies you. You can approve it to go live as soon as possible, approve it with a go-live date, or request corrections. Your home goes live within 1–2 business days after your intake is complete and your draft is approved.
Can I approve showing requests from my phone?
Yes. On every Flat Fee MLS package, each showing request arrives by text and email with one-tap Approve and Decline buttons. In SellerHQ™ you can also suggest another time and set your own blackout dates for days you can't show. SellerHQ™ won't let you approve two overlapping showings, so you avoid double bookings.
Does accepting an offer in SellerHQ™ sign the contract?
No. Accepting records your decision, notifies the buyer's agent by email when the offer includes their email address, opens your transaction and moves the listing to Pending. You still need to sign the written offer and deliver it to the buyer's agent before the offer deadline.
Do price changes cost extra?
No. Price and status changes are free and unlimited on every By Owner Oregon package. Other listing edits are unlimited and free on Best Flat Fee and above and on all Agent Assist packages. Lower-priced Flat Fee packages include 3 edits, then $25 each.
Can my spouse or co-owner see the listing in SellerHQ™?
Yes. You can add co-sellers and turn on their portal access. They sign in with their own email link and can view the listing, the listing agreement and the activity timeline. Change requests, signatures and offer decisions stay with the primary seller, who controls their access.
Who answers when a buyer calls about my listing?
BuyerLink™ answers buyer calls 24/7. Calls from Zillow, Realtor.com and other sites reach BuyerLink™, which is built into every By Owner Oregon package, so you don't miss a buyer who calls at night or on a weekend while you're at work or away.
Getting Started Takes Minutes
SellerHQ™ is built into every By Owner Oregon package, from Flat Fee MLS to Agent Assist and Discount Full Service. By Owner Oregon, brokered by Realty Net, LLC, has helped sell 4,700+ homes since 2001, and no package ever charges a compliance fee at closing. See the full feature list on our SellerHQ™ page, run your numbers with the savings calculator, and when you're ready, compare our packages and pricing.
Figures reflect data available as of November 3, 2026. SellerHQ™ features and package inclusions can change; check the current package details before you buy. This is general information, not legal advice or a valuation of your home.
Sources
- By Owner Oregon, "SellerHQ™: Run Your Whole Home Sale in One Place," accessed November 3, 2026: byowneroregon.com
- RMLS, "Market Action Report, Portland Metro," September 2026 reporting period: rmlsweb.com
- Freddie Mac, "Primary Mortgage Market Survey," October 29, 2026: freddiemac.com
- National Association of REALTORS®, "2025 Profile of Home Buyers and Sellers, Highlights," November 4, 2025: nar.realtor
- National Association of REALTORS®, "What the NAR Settlement Means for Home Buyers and Sellers," updated May 24, 2024: nar.realtor
- Oregon Legislature, ORS 84.019, "Legal recognition of electronic records, electronic signatures and electronic contracts," 2025 edition, accessed November 3, 2026: oregonlegislature.gov
